Three-point lighting is a commonly used method for lighting up a specific subject in a scene with light sources from three specific points. These three lighting types are backlight, fill light and key light.
Key light is the most intense source of light on scene and is therefore the primary light source for the scene. The key light would be set up before the backlight or fill light and is used as the base foundation for the lighting of the scene and can be changed in multiple ways to create different effects such as positioning the light source at different lengths from the subject and at different angles to create different types of contrast and shadows . However, the most important role of the key light will always be to allow correct exposure.
Backlight:
The backlight hits the subject from behind and is usually placed higher than the subject. The backlights main function is usually to separate the subject from a darker background and give more shape and depth to the subject. Backlight can be used alone (without key light and fill light) to create a silhouette effect.
E.T. : Across the moon scene
In the movie E.T. , backlighting is used in the scene where Elliot and E.T. fly over the moon, this makes the audience see E.T. as a mysterious being with unexpected powers and intentions compared to stereotypical other word life forms intentions within film. This use of backlighting represents the constant mysterious natures that E.T. presents throughout the whole movie.
Fill light:
Fill light is traditionally a less powerful light that is used to literally fill in the high contrast shadows that the key light creates, fill light brings out the details of the subject. Fill can be used to virtually eliminate shadows which creates a low contrast look.
Rembrandt:
Rembrandt lighting is a technique most successful and accurately achieved using artificial light. Rembrandt can be achieved by placing one key light between a 45 and 60 degree angle from the subject, the light should always be above the subject so as it casts the correct shadows. The finished product of rembrandt lighting should be dramatic and create a strong, sharp contrast, and most importantly, the most noticeable feature of this lighting technique is a triangle of light that will form under the subjects eye. This lighting technique is mostly used for portrait, one of the reasons for this is because the iconic triangle instantly snaps the audiences attention to the subjects eyes, allowing the audience to empathise with the subjects emotions. This technique also creates a mysterious undertone due to it being an example of lowkey lighting and posing the question to the audience "what are they hiding?". Rembrandt was named directly after a famous painter (Rembrandt) who often used the technique within his portraits and self portraits.
Edge/split:
Split lighting is a technique where half the face is lit up whilst the other side is in shadow, the side that is lit up will have extra emphasis on the fine detail of the face. This lighting technique can create a sense of duality and mystery, with the half of the face being hidden making the audience think theres a hidden side to the character, because of this factor, this lighting technique is often used on subjects portraying villains/antagonists to further the implications of their dark intentions. Due to the nature of this lighting technique, it is best to use artificial light. It is achieved by placing your key light at a 90 degree angle from your subject, this will directly and clearly light one side of the face whilst casting harsh shadows on the other side of the face.
Butterfly:
Butterfly lighting is a, normally portrait, lighting technique where a (intense) key light is placed above the subject and directly centred with their face, the light needs to be more intense so the shadows casted do not create too much contrast. This will create a shadow under the subjects nose that resembles a butterfly. This technique is usually used on female models as the shadows casted under the cheekbones and chin, create a soft, flattering look. This lighting technique is usually more effectively achieved when using a reflector to add extra warmth and depth to the subject and should be placed under the chin to remove any harsh shadows casted.
Initial Client briefing In this meeting we went over the brief with the client, being informed on what the task was, who we were making it for, reputation, messages conveyed and demographics/psychographics we were to appeal to with our video promotion. A video of the meeting is attached bellow to show evidence: Idea pitch In this meeting we, as a focus group, each individually presented our ideas with a basic budget to the client, receiving feedback from client and the rest of the group. The feedback I received was to follow up with my second idea but to incorporate more family past as well as reconnecting with current family. The client along with the group liked the dialogue "I didn't know you had so much family". I followed up with this advice, further enhancing my first idea by incorporating contact with family ancestors and connections being made through that. I kept the line of dialogue that was well received. I have. attached a video of the meeting to provide e
What is British New wave British New Wave, otherwise specified as kitchen sink dramas, weren't like the previous typical advertisements for the British way of life, they were unpolished and soon developed into gritty features called "angry young man films". These were typically set in Northern England during the late 1950s and early 1960s. The narratives of these films usually dealt with the problems of the working class, such as: Unhappy marriages alcoholism secret affairs unplanned pregnancies barroom brawls generation gaps Influences/ intent A large amount of British New Wave was inspired by 1940s work of american auteur and 1940s Italian realism. Many British New Wave filmmakers took influence from french new wave filmmakers who used specific techniques to convey realism, such as: Location shots to add documentary feel Real people (not actors) as extras Hand held cameras Black and white footage Reference to the camera men as well as photographers Long tracking shots u
Nintendo Switch: Two brothers AD The purpose of this advertisement is to promote the Nintendo Switch gaming console. It does this by suggesting the idea that nintendo brings people together, even two brothers who never get along and using nostalgia to appeal to older generations. It does this through use of sound, camera and lighting, shot types, editing and misce-en-scene. Genre tropes: how are they/aren't followed Within this advertisement, nintendo, along with many other console brands, use subtle references to games and owned and created by them,so as to show their products. Nintendo puts heavy emphasis on nostalgia and how their past products effected their target audience reminding them that their products have been accepted well from their beginning. An example of this is the scene where it shows the two brothers throughout theirs lives using past products and this being the only time they get along. Where as companies such as Xbox put more emphasis on the mystery behind th
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