Anja Liddle HNC creative media

 To begin with, I was tasked with critically reviewing the development of editing technology. I believe, that whilst I did this within my post called "The development of editing technology", if i was given the chance to re-do this post now after developing knowledge on the topic, I would add a section for each heading suggesting potential pros and cons for each one as well as giving and example where they were used and how it changed the production. Even so, I find my post on the development of editing technology to be informative and gives the knowledge required. Throughout this course, within multiple units, I have had the opportunity to analyse genre specific editing techniques, whilst I definitely showed which different editing techniques are used throughout my french new wave notes as well as briefly mentioning the within my music video inspirations, I definitely was not as analytical as I could have or should have been, whilst I showed the genre specific techniques in t

 A focus group is a research method used to gather feedback on a product/ project from people who voluntarily gather in a group to give said feedback. For example, a focus group used to gain feedback for a new promotional video, would consist of a small group that would watch the video and then they would all partake in a guided conversation, usually giving the pros and the cons, any ideas they have to improve such as stylistic choices or specific ideas to help target chosen demographics and psychographics. A focus group is qualitative research method which is used to gather user based opinions on the product they are discussing Procedure and sampling methods: There are multiple methods that are used for selecting ideal participants for a focus group, whichever sampling you chose will depend on what you want to use the information for. However, the most commonly used sampling method is convenience sampling when it comes to focus groups, this is where you select participants you believe

 Due to family related issues, I missed the focus group with the class themselves, as a solution to this, I showed my music video to a friend that studied media (Jai), a friend who knows/enjoys the song I created the music to (Molly) and two other friends who had never heard the song before (Jack and Draven). After they had finished watching the video, I asked them a series of questions I had prepared and noted the answers down to further help my process. What elements of this video stood out to you in a positive way? Jai:  "I really enjoyed how the cuts all matched the tempo of the song, I found it visually pleasing. I also liked how when she said drifting through the water, you were stood infront of the water, it made that lyric itself stand out" Molly: "I liked how you used relatively the same colours throughout the video and how the colours you were wearing made you stand out from the background" Jack: "I liked the two scenes where the characters approached